Vision Source Exchange is one of the worlds largest gatherings of private practice optometrists with thousands of attendees from around the globe.  In partnership with our long standing client EGR, we created this film to kick off the event in front of an audience of thousands of eyecare professionals at VSE 2025 in Denver, Colorado.

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The film was screened on a huge LED wall which required a 6:1 video aspect ratio which presents a number of technical challenges, but also a number of creative opportunities.  With this unique aspect ratio we had an extremely large canvas to work with to create a film which set the tone for an event full of innovation and creative collaboration.